Google AdSense & Mobile Optimization – Easy Hacks & Best Practices

Google AdSense is the most widely used ad product used by publishers across the web. Due to its wide availability, it has increased Google’s ability to further attract top level advertisers to its platform.

Mobile marketing has been changed to a Google search engine that has been able to focus on the mobile version of the online market place. So, the main reason is because of the application of Android mobile. Now anything and everything is possible. And therefore, mobile traffic has become one of the major traffic source for blogs and websites.

Research has found that,

61% of users will leave a mobile site if they don’t see what they are looking for right away.

Sites that are not mobile-friendly expect users to pinch, slide, and zoom in order to consume content. It’s a frustrating experience when users expect to find the information they’re looking for right away, and have to go through plenty of obstacles to obtain that information. This is what causes users to abandon sites.

To create a mobile-friendly site, follow these three rules:

• Site should load fast

Research shows that 74% of people will abandon a mobile site that takes more than 5 seconds to load.

• Make it easy

Research shows that 61% of users will leave a mobile site if they don’t find what they're looking for straight away.

• Be consistent across screens

Make it easy for users to find what they need no matter what device they're using.

5 best practices for optimizing AdSense Ad placement for mobile users.

• The ad unit with size 320*100 should be placed above the fold. This could lead to better RPMs.
• Widely popular ad unit of 300*250 size, if placed below the fold could fetch higher viewability for ads.
• Users hate when it comes to slow page load speed. So, take care that your mobile page doesn’t take too much time to load.
• Ensure on minimizing accidental clicks on ad features. As a precaution, any such enhanced features can be moved 150 pixels away from the content.
• Try using more of the responsive ad units. Responsive ad units are responsive to different mobile device screens and also work well with your responsive website.

It’s also important to provide the best user experience by choosing the right ad formats and placements for your site to engage mobile users so that you don’t interrupt their desired intent.

Start by choosing a high-impact mobile format: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and rectangular responsive ad units tend to get the best results. Here’s why we recommend these formats:

Each format works well on both desktop and mobile. This gives advertisers the opportunity to appear on a variety of screens which increases demand, upward auction pressure, and potentially even earnings.

The large mobile banner will also allow 320x50 display ads to appear within this format, which increases competition. If the 320x50 ad unit wins the auction, it will always be vertically aligned to the top.

Easy hacks to make the most out of your Ad space

The following are a few hacks which you can incorporate while working with AdSense to generate higher revenue for your website or blog:

• Try different ad formats to figure out which formats give you a better CTR and which formats give you better ads.
• Google AdSense allows you to display multiple ad units on a page. Try different placements and ad formats to test which combinations work best for you.
• While ad revenue is important for the survival of many websites, you also need to think of your users. Placing ads in a way that affects user experience would affect your website’s user engagement as well as your WordPress SEO.
• Research shows that faster websites usually get a more engaged audience which means higher CTR for your ads. See how to speed up WordPress and boost performance.