A Quick Guide to Google AdSense Native Advertising

54% of global marketing leaders are already using native advertising, and 18% are planning to incorporate them to make money online.

Native advertising has been emerging for several reasons, including that consumers are looking for less disturbing ad experiences while publishers seek better ways to monetize their content, especially for mobile users.

(Image courtesy: https://www.webascender.com/wp-content/uploads/native-ads-2.jpg )

According to a report from eMarketer, native digital display ads accounts for more than half of all digital display ad spending in the U.S.

AdSense native ads are available in three formats:

• In-feed ads [ fit inside a list of articles or products on a given site.]

In-feed ads slot neatly inside your feeds, e.g. a list of articles or products on your site. These ads are highly customizable that can easily match the look and feel of your feed content and offer new places to show ads.

• In-article ads: [Ads between the paragraphs of a publisher’s pages.]

In-article ads are optimized by Google to help you put great-looking ads between the paragraphs of your pages. In-article ads use high-quality advertising elements and offer a great reading experience to your visitors.

• Content recommendation tool [Matched Content, available to eligible publishers, promotes advertiser content to visitors]

Matched content is a content recommendation tool that helps you promote your content to visitors and increase revenue, page views, and time spent on your site and blog. Publishers that are eligible for the “Allow ads” feature can also show relevant ads within their Matched content units, creating an additional revenue opportunity in this placement.

Getting started with AdSense Native ads

AdSense Native ads can be placed together, or separately, to customize your website’s ad experience. Use In-feed ads inside your feed, In-article ads between the paragraphs of your pages, and Matched content ads directly below your articles. When deciding your native strategy, keep the content best practices in mind.

Steps to get started with AdSense Native ads:

• Sign into your AdSense account
• In the left navigation panel, click My ads
• Click +New ad unit
• Select your ad category: In-article, In-feed or Matched content

These can be used all at once or individually and these are designed to provide:

• A great user experience: they fit best on your site and use high quality advertising elements like high resolution images, longer titles and descriptions, to provide a more attractive experience for your visitors.
• A great look and feel across different screen sizes: the ads are built to look great on mobile, desktop, and tablet.
• Ease of use: easy-to-use editing tools help you make the ads look great on your site.

Should I Use Native Ads?

If you are into selling products or services, native ads can be an effective part of your marketing strategy. Since they are designed to fit seamlessly onto a host site and provide the best user experience, they are also targeted towards specific users. An automatic, almost instantaneous bidding process also keeps prices low which makes it a priority choice for marketers.